Dynamics 365 CI - Journeys Insights

From the only Microsoft Dynamics Partner directly

partnered with the world’s largest advertising company 

As part of Publicis Group, a worldwide leader in advertising and communications, Publicis Sapient is uniquely positioned to demonstrate the value of sales and marketing technology. And at PS Hummingbird, because we are partnered with Publicis Sapient, we are uniquely positioned to offer Microsoft innovations with the support of the world’s largest advertising company. Our teams know the KPIs, the language and the frustrations of enterprise marketing and enterprise technology. 

Our clients want to know more than “Who is the customer and what do we know about them?” They want to know “What message do we send them, when, and through which channel? And – how do we make that happen automatically at scale?” That’s where PS Hummingbird and Dynamics 365 Customer Insights comes in.  

What is Dynamics 365 Customer Insights – Journeys? 

Formerly known as Dynamics 365 (D365) Marketing, D365 Customer Insights – Journeys is the fully integrated marketing automation component of the Dynamics platform. Customers use D365 CI Journeys to: 

• Automate customer journeys across email, SMS, push, and more 

• Trigger campaigns based on real-time behaviors and events 

• Personalize each interaction using unified customer data 

• Use AI-powered recommendations for content, send times, and audience targeting 

• Analyze performance and optimize continuously 

The result is that customers are able to send the right message to the right person at the right time – every time – and that improves customer loyalty and increases revenue.  

7 Top Decision Points for Marketing Technology Evaluations  

Using PS Hummingbird's relationship with one of the largest marketing and communication firms in the world, we can speak into the needs of the sales and marketing teams. 

Dynamics 365 Customer Insights - Journeys offers:  

1. Powerful Real-Time Customer Data Platform (CDP) 

Dynamics 365 CI unifies data from multiple sources (CRM, ERP, web, social, POS) into a single customer profile—empowering agencies to deliver hyper-personalized campaigns. 

Why it matters: Clients want personalization at scale. Agencies can now offer it using AI-driven insights. 

Edge: Competes directly with Salesforce CDP, Adobe Experience Platform, etc.—but integrates natively with Microsoft tools many clients already use. 

2. AI-Powered Segmentation & Insights 

With built-in AI and machine learning, CI helps segment audiences intelligently and identify hidden trends in behavior or preferences. 

Why it matters: Clients can elevate campaign ROI by targeting the right customer, with the right message, at the right time. 

Edge: The PS Hummingbird team can demonstrate clear data-backed decisions—not guesswork. 

3. Seamless Integration with Marketing Execution Tools 

Dynamics 365 CI - Journeys (formerly D365 Marketing) offers full lifecycle marketing automation—email, SMS, journeys, event management, lead scoring, and more. Marketing is fully integrated with Sales and the entire D365 ecosystem.  

Why it matters: Clients can manage and optimize cross-channel campaigns from one place. 

Edge: Clients can manage lead gen, nurture campaigns, and sales opportunities from one place, putting them in full control of the funnel. 

4. Data Security & Compliance 

Microsoft’s trusted cloud infrastructure ensures enterprise-grade security and compliance—critical for clients in regulated industries. 

Why it matters: Clients expect PS Hummingbird to recommend secure, scalable solutions clients can adopt without legal headaches. 

Edge: Few companies can compete with the data security architecture of Microsoft 

5. Opportunity to Be a Strategic Partner 

Dynamics CI opens the door for long-term relationships between partners and customers.

• Digital transformation services 

• Change management services  

• Analytics & optimization services  

Why it matters: Dynamics 365 CI can be the “tip of the spear” that allows PS Hummingbird to become a larger and more valuable strategic partner.  

Edge: D365 CI represents an opportunity to help clients achieve their marketing and sales goals, while keeping them in the Microsoft ecosystem.  

6. Differentiation in a Crowded Martech Market 

Many clients are still relying on fragmented tools (Mailchimp + HubSpot + Google Analytics + Excel...). Offering Dynamics 365 CI positions PS Hummingbird as forward-thinking, enterprise-ready, and integrated.  

Why it matters: Keeping disparate systems aligned can be difficult, time-consuming, expensive, and error prone.  

Edge: By offering Dynamics 365 CI as an alternative to Salesforce, customers have other paths.  

7. Better Alignment with Sales & Service 

Dynamics 365 CI doesn't just serve marketing—it integrates with Dynamics 365 Sales and Customer Service, breaking silos across the customer journey.  

Why it matters: We can offer insight-driven alignment across marketing, sales, and service. 

Edge: PS Hummingbird gets to showcase its expertise with both marketing and technology.  

Engaging Ps Hummingbird 

With the ever evolving feature set of Dynamics 365 CI - Journeys, PS Hummingbird delivers connected customer experiences, backed by deep insights, automation, and measurable results. Reach out to understand how engaging with PS Hummingbird can help expand the scope of marketing technology conversations with clients.