What It Means to Be an AI-Native Frontier Firm
- Adam Piercy

- Nov 13
- 3 min read

Frontier Firms don’t tack on technology—they rethink how work gets done. That’s where PS Hummingbird operates. We run on Microsoft. We deliver outcomes. And we use intelligent automation to close the capacity gap most enterprises can’t escape.
The Frontier Line Has Shifted
Microsoft’s concept of Frontier Firms is useful because it separates pilots from real operating model change. The leaders share a few traits:
Technology deployed end to end, not stuck in proof-of-concepts.
Maturity visible in the work—automation and copilots that move KPIs.
Digital teammates treated as part of the org, not a side project.
ROI tracked like any other business metric.
PS Hummingbird was built for this moment. We’re not a consulting firm that “does AI.” We are a consulting company designed around intelligent systems—and we meet enterprises where they already run: Microsoft Dynamics 365, Power Platform, and Copilot.
Why “Native” Matters
Native isn’t branding. It’s an operating choice:
We design with automation in the loop from day one—task orchestration, approvals, data hygiene, and follow through.
Every employee manages a blended team—human + digital—with clear ownership and measurable outcomes.
We optimize for cycle time: faster deployments, faster decisions, faster value.
If your plans don’t change how work happens on Monday morning, you don’t have a strategy—you have a demo.
Nectar Works: Built for Delivery Speed
Nectar Works isn’t a dashboard or a bot. It’s a delivery engine that embeds intelligence into every phase of the project lifecycle. It streamlines execution, reduces friction, and amplifies the expertise of teams working on Microsoft Dynamics 365 and Power Platform.
What it does:
Kickoff Readiness: Auto-generates documentation, organizes sales artifacts, and locks alignment between sales and delivery.
Sprint Planning: Dynamic backlog grooming, prioritization, and capacity planning based on real data.
Build Acceleration: Code scaffolding, test generation, schema creation, and plugin automation for Dynamics 365.
Knowledge Management: Maintains project context, surfaces historical decisions, and curates workshop agendas.
Expertise Amplification: Handles repetitive tasks so consultants focus on design and delivery.
Nectar Works is about compressing time-to-value. Every hour spent with your team delivers more insight, more impact, and more return on your Microsoft investment.
A Decade of Investment, Focused
Being part of Publicis Sapient gives PS Hummingbird the scale and governance muscle to land change globally. The synergy is simple: Hummingbird brings the Microsoft-first, automation-driven playbook; Publicis Sapient adds enterprise rigor.
Built on Microsoft. Tuned for Outcomes.
Our center of gravity is Microsoft Dynamics 365 and Power Platform:
Dynamics 365 is where core processes live—finance, supply chain, sales, service. Automation here isn’t a demo; it’s dollars.
Power Platform turns shadow IT into governed acceleration—low-code automation and safe connectors.
Copilot and digital teammates give leaders a way to commit to productivity gains, not just promise them.
This is the heart of a Frontier Firm: turn technology into throughput—fewer handoffs, higher quality, and time back to redeploy against growth.
Culture Is the Multiplier
Tools don’t scale themselves. Culture and governance do:
Guardrails that keep data safe while letting builders build.
Literacy for managers—how to assign, review, and escalate work to digital teammates.
Scorecards that track where automation creates measurable impact.
We implement the mechanics and the management model. Both matter.
What “Good” Looks Like
If you’re a decision maker or a Microsoft leader, here’s how to spot a real Frontier motion:
1. Time to Value: Weeks, not quarters, to first shipped outcome.
2. Adoption: Named workflows running in production, owned by the business.
3. Quality Uplift: Fewer defects, cleaner deployments, tighter change windows.
4. Capacity Released: Hours given back and where they were reinvested.
5. Traceability: Clear audit trail from action to business result.
If these signals aren’t visible, the program is still in translation mode.
Where We’re Going Next
We’ll keep pushing where it matters:
More autonomous workflows tied to Dynamics 365 processes with human checkpoints.
Nectar Works playbooks for common enterprise scenarios—finance close, SKU onboarding, claims, service dispatch.
Copilot-first experiences embedded in daily work, not layered on top.
The bar isn’t “using tech.” It’s operating at the new frontier—where teams move faster, systems are cleaner, and the business compounds.
Frontier Firms redefine how enterprises run. PS Hummingbird is built for this: Microsoft-first, automation-driven, outcome-oriented. We don’t add technology to your work. We rebuild the work—so your capacity scales, your quality rises, and your teams get their time back to grow the business.



